Now Entering Russ's World
Alexandre Gama is a Brazilian businessman who founded and is the current CEO and CCO of Neogama, one of the leading Brazilian advertising agencies. It was during the years since that he has become so well known and respected throughout the worldwide advertising industry, having led a number of international advertising initiatives. After graduating from the Armando Alveres Penteado Foundation with a degree in Advertising and Communications, Gama joined the Standard Ogilvy & Mather team in 1982 as their copywriter. In 1990, he joined DM9 as their copywriter and creative director.
It was during these years that he first became the top copywriter in Brazil. In 1996, he became the CEO, CCO, and a Member of the Global Board of Young & Rubicon. In 1999 he left to finally found Neogama. It was here that he rose to become one of the most respected advertising leaders in the world. Gama also has a large hand in the Brazilian music industry. In 2014, he founded VIOLAB, an acoustic guitar-based project that includes a recording studio, recording label, radio program, and even a YouTube channel. It was also in 2014 that he became a major shareholder and investor in the British car company, Briggs Automotive Company.