Now Entering Russ's World
One of the most important aspects of business is getting funding. It is very rare for a business to get off the ground without backing from any investors. The RealReal is one of the companies that manages to show that it is worthy of the backing that it has received. One thing that the founders of the company have shown is that they have a passion for their business. They have used their passion to do some research and think of a plan that can help them make the money they need in order to grow the business and move forward with other projects.
When The RealReal has gained the latest funding, it did not get it from the previous players. This time around, Great Hill Partners has provided the funding so that The RealReal can proceed to its next phase of business which is providing people with pop-up locations. This type of concept seems to be working well. One of the reasons that people are using this concept is that it brings about a greater since of excitement in customers. They will feel more compelled to use this event in order to get the products that they want.
One thing that is important in business is to make the customer feel compelled to take advantage of the opportunities that are presented before them. One of the ways to do this is by giving them the impression that the items are available for a limited time. The RealReal is very good at not only providing people with luxury items but also bringing out a sense of urgency in the customers so that they will be more likely to shop at the company and enjoy all of the products that are available. The RealReal shows itself to be the opportunity people need to change their lives.