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Jeunesse Global is one of the most innovative health and beauty companies to come along in decades. Founded by industry veterans Randy Ray and Wendy Lewis, the company has only been in existence for nine years. Yet during that time, Jeunesse has grown from a tiny startup that was literally run out of the couple’s garage into one of the most formidable players on the global health and beauty scene.
One of the secrets to Jeunesse Global’s quick success is the underlying philosophy that both Ray and Lewis adopted from the get-go. The couple had already built dozens of successful businesses from the ground up. They had been independently wealthy for decades and had no real motivation to earn any more money than they already had.
It was their financial independence that meant that Jeunesse Global would be founded on principles largely bereft of any focus on raw earnings. Instead, Lewis and Ray focused primarily on bringing the opportunities of the American economic system to some of the high-potential countries of the East that had long suffered under the authoritarian jackboot of communism. (More: crunchbase.com/organization/jeunesse-global-2)
Ray and Lewis have long been acutely aware of the enormous economic potential of the countries in East Asia. Whereas many of the countries that are commonly grouped into the Third World have deep, intractable structural issues, the economies of East Asia have largely lagged behind solely due to the system of oppressive governance that has stifled their true potential for so long.
The largest example is China. Ray and Lewis immediately decided that they would focus on selling their products and marketing their business opportunity to the highly intelligent, hardworking people of China. This strategy proved brilliant, as the company has experienced the majority of its exponential growth within the Middle Kingdom. Go Here for more information.
Ray and Lewis have also made huge strides in marketing their business plan to countries like Vietnam and Korea, where the populations are natural capitalists with enormous untapped potential. All told, the Jeunesse Global distributorships have enabled thousands of people to achieve their economic goals, bringing some of the privilege that Americans enjoy by virtue of simply being born in the right place to other countries across the globe.
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