Now Entering Russ's World
Lori Senecal, who has been serving as the Global CEO of MDC Partners’ advertising agency, CP+B, is set to leave the company at the end of the year. Commenting on her planned departure, Lori said that together with CP+B chairman Chuck Porter, they have laid out strategies to facilitate a successful transition. Lori assumed her current position in March 2015. Her unique leadership skills and expertise has helped to improve the agency’s global presence. She has facilitated partnerships with international companies such as the American Airlines.
Chuck said that Lori brought with her unique management skills and organizational strengths that helped to create a global management structure and communications process that has been pivotal in enhancing CP+B’s success. Lori posited that the agency has given her a platform to achieve career milestones beyond her imagination. She also expressed her confidence in the future of the company. Her successor has not been named yet. However, the agency is building a strong global leadership team whose final member has been appointed. Danielle Aldrich, the new president of CP+B West, brings with her 14 year experience with CP+B. For more details visit LinkedIn to see more.
About Lori Senecal
Under her soon-to-be-left role, Lori Senecal is in charge of CP+B’s global growth and expansion. She also facilitates smooth operation of the agency’s 10 international offices while focusing of continued global development. In her presence, the agency has transformed from a regular advertising agency to a collaborative, inventive and agile global corporation. Strong market innovation is at the heart of the company’s operations. Before Previously, Lori worked as the global chairperson and CEO of another MDC Partners’ shop, KBS. She expanded the shop’s workforce from 250 to 900 talented employees. Check out GCReport to see more.
The transformative leader was the president of the flagship New York Office of McCann Erickson. Previously, he served as the CEO of McCann Worldgroup. In her successful career, Lori Senecal has received many awards. During her tenure at CP+B, the agency scooped the Creativity Innovators of the Year Award for 2017. AdWeek named her among the Power 100 List twice while Ad Age named her among the only four Agency Executives to Watch in 2016. Her most recent recognition is being named as one of the Most Creative People in Business in 2017. She played a pivotal role in making KBS to rank as one of the Best Places to Work in NYC.
Read more: https://ideamensch.com/lori-senecal/