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Desiree Perez Goes into Negotiations with Live Nation over Jay-Z’s 360 Roc Nation Deal

Desiree Perez has long been Jay Z’s secret weapon for high risk ventures and negotiations. The master businesswoman has been responsible for some of the biggest deals for Hov’s corresponding corporations, like the OG Roca-fella records, and more modern Roc nation. Defying the stereotype of women in the Hip-hop world, and in the aggressive business oriented music industry itself, Desiree has become one of Sean Carter, and Roc Nation’s most integral assets. Though Perez has brokered many lucrative deals for Jay’s varying businesses, her skill and dedication have never more evident than while brokering recent renegotiations of Jay’s 10 year 360 deal between Roc Nation Live Nation, ending in 2018.

Perez is no stranger to high tension negotiations, however. In 2015, Perez negotiated a twenty five million dollar deal with mobile giants Samsung to promote Rihanna’s ‘Anti’ tour, gaining the artist a platinum album on the release date, and Perez an inside spot in the singer’s inner circle. In fact, Desiree was the one who originally brokered the several billion dollar 360 deal with Live Nation in 2008. Meeting with the CEO of Universal Music Group recently, Carter and Perez’s moves have some speculating that the music giant may be in talks to purchase a share of Roc Nation following the end of the Live Nation deal.

As for confirmation of that, speculators will have to wait as UMG, Roc nation, Jay Z, and Perez are all remaining quiet for the moment. A UMG insider has stated that the corporation’s current deal with Jay and co. is fairly lucrative as is, and the company would be happy to do further work with the artist, but no talks of buying a stake in Roc Nation have arisen yet. Regardless of how the deal lands, Desiree Perez will undoubtedly be at the heart of any negotiations pertaining to Roc Nation’s future. The star player of so many of Sean Carter’s most profitable business decisions, Perez will surely continue to exhibit her talent for working out high stakes deals with precision, professionalism, and profitability for all sides. and Follow him

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