Now Entering Russ's World
Leaps of technology have been seen in stages and made popular through pop culture. Starting with the massive boomboxes of the 80s transforming into the bookish walkman of the 90s, then finally the almost chewing gum sized iPods of 2000.
Today, the melding of technology and fashion has created even more fantastic wonders. Anouk Wipprecht, a Dutch fashion designer, believes technology to be a playground where she can experiment with near endless combinations. She has already created a dress that makes drinks and another that is self-painting.
Aside from innovative features, technology has also revolutionized fashion and changed clothing to be far more protective. Designers have created a discrete neck garment to replace the bicycle helmet. The device inflates during a crash to protect the rider’s head without the use of a helmet. A new glove system allows firefighters to communicate with each other via hand gestures and could literally save lives with the wave of a finger.
Many new designers are also eco-conscious effectively using renewable materials in their designs. The team from SegraSegra utilizes recycled inner tubes from bike tires to make jackets and t-shirts. While another designer has dabbled with using recycled radiator copper in place of thread for a dress.
New designs can actually harness the wearer’s movements and transform kinetic energy into raw electricity. Soledad Martin has prototyped a pair of shoes that can charge a person’s phone while walking or running.
Tech fashion is breaking old stigmas. Diane Von Furstenberg, a top designer, had all her models wear a pair of Google Glass at her show. Effectively starting a new trend and enlightening the fashion world to the possibilities of new tech.
Founder and CEO of Burch Creative Capital, Christopher Burch, created the company with the philosophy of targeting new markets, imagination, creativity, and having a direct and positive on the lives of consumers. Chris has been working for over 40 years as both investor and entrepreneur. He has been a part of the rise of 50 companies. His understanding of the consumer and his ability to source materials has resulted in a long record of innovation.
Burch Creative Capital has made its mark on a number of high profile clientele including Ellen DeGeneres, Cocoon9, Nihiwatu, and TRADEMARK. The company works to support a range of lifestyle and consumer products such as apparel, home furnishings, organic foods, and sectors of the tech industry.