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Sweetgreen- The Discipline, The Vision, and The Tech

In an interview with Bloomberg Reserve Editor, Peter Elliot (2015), Sweegreen’s Co-Founder and Co-CEO, Nicolas Jammet, discusses the discipline of his fellow partners, the vision of Sweetgreen, and the role that technology plays into the company’s success. Jammet and his partners are disciplined entrepreneurs who are focused on establishing some codes of values that would ignite the flourishment of Sweetgreen, such as the convenience of its technology, the quality of its food, the customer service, the way people interact in its stores, and how they manage all their stores’ infrastructures. They are constantly experimenting with innovative combinations to make their brand not only desirable and unique, but a healthy and nutritious choice. They want their brand to be marketed, sold, and envisioned as a lifestyle of health and sustainability. Technology augments their company’s productivity. According to Nathaniel Ru, Co-Founder and Co-CEO of Sweetgreen, technology keeps him and his partners tethered to their company, especially as they travel abroad. Technology enhances the efficiency of Sweetgreen, and it connects the gap between convenience and health.

Nathaniel Ru is an American entrepreneur, businessman and investor. He serves as the Co-CEO and Director of Sweetgreen, an American fast casual restaurant chain that serves simple, seasonal, healthy food. Nathaniel Ru was born and raised in Pasadena, California. In 2007, Ru graduated from Georgetown University’s McDonough with a Bachelor of Science degree in finance. While in school, Ru met and became close friends with fellow Sweetgreen Co-Founders and Co-CEOs, Jonathan Neman and Nicolas Jammet. In 2007, upon his graduation from college, Nathaniel Ru and his partners launched Sweetgreen, opening their first restaurant in Georgetown, Washington D.C. The concept of starting a business was originally based on Nathaniel Ru’s insight that healthy eating choices in the community were scarce and limited, and that it needed a healthy and delicate dining option. In 2010, Nathaniel Ru and his partners launched Sweetlife, the largest music and food festival on the East Coast. Ru is also an advisor with StartupHoyas, an entrepreneurship initiative at Georgetown University, which encourages students to seek out and develop plans for establishing their own companies in the future. Nathaniel Ru has been recognized as a pioneer and key innovator in food and business. He has appeared in numerous press accolades. He was named a “30 under 30: Food and Wine” by Forbes and a “40 Big Food Thinkers 40 and Under” by Wine Magazine.

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