Now Entering Russ's World
Nizan Guanaes is the Chairman and Founder of Grupo ABC, a Brazilian holding company. Grupo ABC has 18 companies in the advertising, specialized marketing, content and entertainment sectors. Grupo ABC has already become the 19th largest marketing communications group after just eight years. Grupo ABC has also been nominated as a Global Growth Company by the World Economic Forum. Guanaes was honored by The Financial Times as one of the five most influential Brazilians. Guanaes is a global decision maker on media and marketing. Fast Company Magazine lists Guanaes as one of the most creative people in business. Guanaes has over two decades of experience helping social causes, such as education and entrepreneurship. Guanaes also wants to help preserve Brazil’s cultural heritage.
Nizan Guanaes is a member of UNAIDS High Level Commission on HIV Prevention, as well as an active member of The Clinton Global Initiative, The Council of America, and The World Economic Forum. Guanaes has been an active participant in Together For Girls, a collaboration designed to assist girls who have been victims of sexual violence.
Recently, The ABC Group was acquired by Omnicom. Guanaes will follow the front group operation. Omnicom lists the acquisition of The ABC Group is an important step for Omnicom as they attempt to pull in different competitors. Omnicom now feels equipped to go against Google and Facebook.
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