Now Entering Russ's World
There are a lot of reasons to be an entrepreneur. For one thing, there is a lot of freedom. The entrepreneur starts off on a clean slate so he has time to decide on what it is he wants to do with his life. Often times, the entrepreneur finds a passion that carries him throughout his own career. However, there are some instances when someone’s passions change. He could take the experience that he has gained from his earlier passion and even use his success in order to bring out his latest project. One example of the latter is Adam Goldenberg.
He is someone who has had more than one passion in his life. Adam Goldenberg has first founded Gamers Alliance. This is a far cry from his current fashion venture with JustFab which he has founded with Don Ressler. Before helping Don with JustFab, he has sold Gamers Alliance to Intermix Media, which is the parent company of MySpace. Adam Goldenberg has met Don Ressler at Intermix who was the owner of FitnessHeaven.com. Don has gained $1 billion total from his venture. The two partnered together and formed some ventures together. One company that Adam Goldenberg started was called Intelligent Beauty in which they have promoted brands of health and beauty. They have also came up with innovative solutions to the online shopping industry. This has resulted in a fashion and social interaction venture called JustFab.
JustFab has been created with the intention of influencing the model of online shopping on Vator.tv. JustFab has been started as an online subscription shop in which people were shipped items once every month. JustFab has turned out to be such a successful model in that it has gained enough capital to branch out into subdivisions including Fabletics which offers very unique forms of active wear. Not only do these clothes look better than what is offered at any other store, but they also fit in a way that make it easier for people to work out in. Women especially get to enjoy some of the inspired pieces of clothing. The unique fits and fabric makes the clothes feel really special to the customer. Source: https://www.businessoffashion.com/articles/tags/people/adam-goldenberg