Now Entering Russ's World
Adam Jack Goldenberg is a man with a remarkable aptitude for entrepreneurship. His skill commenced at an early age of 15 years when he founded Gamers Alliance. The company was an advertising network of gaming sites. He sold it to Intermix Company and joined the firm as a vice president of strategic planning. Adam Goldenberg was promoted and became the Chief Operating Officer of the publicly traded company. At Intermix, he was also the president of Performance Marketing Group.
Adam Goldenberg met Don Ressler at Intermix, and they co-founded Alena LLC an e-commerce performance and advertising company. Alena launched Hydroderm, a skin care brand and SENSA, a weight-loss system. The two later formed Brand Ideas that later became Intelligent Beauty. The company developed Dermstore an online skincare and cosmetics marketplace.
Adam Goldenberg and Don embarked on a mission to expand Intelligent Beauty, and JustFab was formed. JustFab is an online brand dedicated to building affordable fashion brands. The company has incorporated style consultants and designers such as Kimora Lee Simmons, who worked as the president and creative designer. JustFab has over 35 million members who receive customized shoes, accessories and handbags at $39.95 every month. Armed with extensive experience in the internet market, management and product development, Adam has overseen launches of other JustFab subsidiaries. See: https://www.businessoffashion.com/articles/tags/people/adam-goldenberg
FabKids, Shoe Dazzle and Fabletics are affiliates of JustFab. Fabletics is an active wear that was initiated in 2013 and is gaining a lot of popularity. Kate Hudson, a co-founder of the women active wear is driving the sales up as Fabletics accounts for about 30 percent of JustFab annual revenue. In 2015, FL2, men’s line was launched and is also gaining popularity. Justfab is a team of passionate people who has seen the company grow into a valuation of over $1B in the few years it has been in operation. The company has opened several physical stores and is in the process of opening others. JustFab is in several countries, US, UK, Netherlands, Canada, France, Germany and Spain.
Adam Goldenberg is committed to developing industry-leading brands and is conscious of spotting trends and growing businesses. His commitment has yielded tremendous results in the past, and one can only look out for what he has for the future. Other than being a co-founder and co-CEO of JustFab, he is a venture partner at Crosscut Ventures. Crosscut is a venture fund that focuses on growing the burgeoning tech community in Southern California. He is also a director at Winc, a customized subscription based site for wine. The community of wine enthusiasts enjoy wine at reasonable prices.