Now Entering Russ's World
NutriMost is an interesting diet, but some people still are not quite convinced of the potential of the diet. One thing that tends to make people take notice of a brand is a lawsuit. NutriMost founders have filed one against Healthy Living, and this is something that is newsworthy. I think that this is great promotion for NutriMost because it essentially forces people to acknowledge and learn more about the brand.
NutriMost is the type of plan that has been built to stand out from the other brands. When Healthy Living copied the video, people were aware right away. When a company copies from another company that is so uniquely set apart from others it becomes evident much quicker. I saw the Healthy Living video before it was removed from the site, and I definitely think that NutriMost has a case with that. There is a lot of strong evidence to support what NutriMost founders have discovered about the promotion duplication by Healthy Living.
I think that this shows that the competition is watching NutriMost, and others want a piece of the action. This company has the guarantee that people will lose weight, and other dieting franchises are trying to cash in on this. Either way, NutriMost wins because the lawsuit yields an instant spotlight.