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Pioneers in the Field of Visual Effects

Visual effects play a very big role in the entertainment industry. The pictures and images that end up on big screens in theatres and our television sets at home are mainly perfected by the use of visual effects. This helps directors achieve scenes and footages that would be impossible in the actual shoot. This is mostly done in post-production. Common tools used are graphic designing, animation, and modelling.

Matte paintings, digital animation, live action effects, and digital effects are further subdivisions of visual effects. Digital effects often incorporate the CGI (Computer Generated Imagery) and still photography to create realistic environments. Digital animation on the other hand deals with texturing, rigging, animating, and modelling. Live action effects deal with blue-screening and green-screening to key actors.

Over the years, there have been great improvements in technology which has resulted in more complex and awesome visual effects. One man in particular has been at the center of some of the greatest visual effects ever in the recent years. John Textor is the Executive chairperson of Pulse Evolution Corporation, the company behind the production of virtual versions of celebrities like Elvis Presley, Marilyn Monroe, Tupac Shakur at Coechella festival, and Michael Jackson at Billboard awards 2014. He has an Economic degree from Wesleyan University which he got in 1987. He is a cofounder and managing partner of Wyndcrest Holdings in 1997. In 2006, Textor became Chairman and CEO of Digital Domain and the umbrella company Digital Domain Media Group. Under Textor’s leadership, the company did visual effects of 25 large-scale feature films. They include Transformers, legacy, Tron, Pirates of the Carribean and Real steel.

With Pulse Evolution Corporation, visual effects can only get better. Bringing celebrities to life even for a few minutes is just on another level of visual effects. The Tupac Coechella performance was the first. In 2012, music lovers were caught by surprise when Tupac’s hologram performed alongside other artistes. Since then fans of other notable deceased artistes have been demanding for the same. In 2014, after 8 months of hard work, fans of Michael Jackson were treated to an epic 4-minute performance thanks to Pulse Evolution Corporation. Departed artists can now get second chances to give their fans great performances. As time goes by, the world can only wait and see how far visual effects will evolve. The entertainment world has everything to benefit from every new development.

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