Now Entering Russ's World
All eyes are on the new Terminator film. Everyone knows the reviews are dismal. Yet, a hit at the box office could justify continuing the franchise with a new trilogy and a possible television series.
How is the film doing so far?
The film opened at 7 P.M. at around 2,700 theaters on Tuesday evening June 30th. The preview pulled in about $2.4 million. Do not look for the sequel/semi-reboot to do huge box office in the U.S.A., but the film could still do well.
In comparison, the recent Dwayne “The Rock” Johnson film, San Andreas, scored $2.7 million on its debut night and went on to earn about $160 million at the U.S. box office. Another Johnson film, Hercules, pulled in about $2.1 million and ended up earning $72 million in the United States.
Terminator: Genisys is not going to be a massive hit. However, the world is a big place and the film should earn well in foreign markets. If the film does $100 million in the United States and $250 million in foreign markets, the $350 million gross could lead to the $155 million film being considered a success.
Resident360 implies that other earnings come into play. Licensing fees, home entertainment, DVD/Blu-ray sales, and more eventually add up. Still, the film is not going to be considered a major success by any means even if it pulls in $350 million in theaters.
Maybe the series will continue after all.