Now Entering Russ's World
The pay TV channel HBO, creator of shows like ‘The Sopranos’, ‘Game of Thrones’ and ‘True Detective’, announced today the launch OF HBO Now, a platform that will allow users to subscribe to HBO without the need to be a customer of cable service.
The expected HBO streaming service will be launched in April exclusively to Apple Inc, in time for the premiere of the acclaimed series “Game of Thrones. ”
Dan Newlin (Facebook.com) has heard that the service will be available for $ 14.99 and accessed by downloading the App Store application or as a channel on Apple TV.
CEO of HBO, Richard Pleper unveiled the launch at an event Apple in San Francisco.
Apple also announced a price cut for Apple TV, which will cost $ 69, just $ 30 less than its current price.
The decision to make HBO available beyond cable and satellite, where it is marketed as a high-end channel and customers pay separately ($ 15-20), was expected in the industry to respond to competing platforms like Netflix and Amazon TV.